Meta announces Capcut rival called Edits in the hopes TikTok users integrate more with Meta's platforms

App Store Link: https://apps.apple.com/us/app/edits-an-instagram-app/id6738967378

Meta has introduced a new video editing app called Edits, aimed at filling the void left by the removal of ByteDance’s CapCut from the Apple App Store and Google Play Store. Announced by Instagram head Adam Mosseri on Threads, Edits will launch next month for iOS, with an Android version following soon after. The app is designed to offer creators a set of tools for producing high-quality videos directly on their phones, responding to the growing demand for creative apps in light of the uncertainty around CapCut’s availability.

The launch comes at a time when many creators are looking for alternatives to CapCut, which has long been popular for its ease of use and editing features. Meta hopes Edits can capture some of this audience by offering similar creative tools, while also integrating closely with Instagram.

Creative features and integration with Instagram

Edits offers a suite of features designed specifically for creators, including a high-quality camera, an inspiration tab, and a space to track ideas. Users will also be able to share draft versions of their videos with friends or collaborators, making it easier to work on projects together. After publishing videos on Instagram, users can access insights to track how their content performs on the platform, which could be useful for creators looking to grow their audience.

Mosseri pointed out that Edits is “more for creators than casual video makers,” suggesting it is tailored for those who want to produce professional-quality content. The app’s features make it a natural complement to Instagram, as it allows creators to easily produce, edit, and track their videos’ success—all within the Meta ecosystem.

Watch the Edits Announcement Below:

Source: firstpost.com